Privacy policy

This policy describes the scripts and storage on icytower.app as of 12 Nov 2026. The operator is the editor of icytower.app. Privacy requests go to [email protected]. If a third party is added later, this page will name it before that script ships.

The short version

Google Analytics 4, Microsoft Clarity and Adsterra load by default on the first page view. The banner tells you that and offers Accept and Reject. Reject turns all three off and is remembered for 180 days. YouTube loads when you press play. Global Privacy Control or Do Not Track is treated as Reject.

What loads by itself

On every page view the browser requests Google Analytics 4 from googletagmanager.com with measurement requests to google-analytics.com, Microsoft Clarity from clarity.ms and its scripts and collection subdomains, and the two Adsterra placements from bicea.org: Native Banner unit 32226726 and Social Bar unit 32226727. Those requests happen before you click anything. The cookie banner is a notice and a withdrawal control, not a gate in front of the scripts.

The site itself serves static files from icytower.app. Fonts are files we host. We do not run a server-side profile, a login, or a newsletter. The only first-party storage this site writes is the consent record and the Social Bar close flag described below.

The consent record

The local storage key it_consent holds a JSON record with a choice (granted or denied) and an expiry. It lasts 180 days, after which the banner can ask again. On a first visit without a stored choice the scripts load and the banner stays visible until you choose. Reject stores denied and reloads the page to unload existing vendor scripts and stop subsequent vendor requests. Cookie settings in the footer reopens the banner. Reject writes denied and updates Google Consent Mode so analytics and advertising storage are denied. Clearing site data for icytower.app deletes the record.

The local storage keys it_ads_closed and it_ads_closed_at remember that you closed the fixed Social Bar. They last 180 days and are read on later page views so the bar does not come back on every reload. They are not sent to a server. The close control is part of the bar; it does not change your consent choice.

Cookies and similar storage

Cookie names and lifetimes are set by each provider and can change. The table distinguishes provider-documented examples from keys written by this site; it is not a claim that every listed cookie was observed in this browser.

Google Analytics 4

GA4 measures page views, sessions, approximate location derived from the request, device and browser type, and referral source. It is Google Analytics 4, not Universal Analytics. Google controls storage under its policy; the property-specific event retention setting has not been established for this notice. Google may process data outside your country under the safeguards described in its policy. You can refuse or withdraw with Reject, block the script, or install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Microsoft Clarity

Clarity records sessions and builds heatmaps so we can see where a page is hard to use. It captures clicks, scrolls, and page interactions; form inputs and other sensitive content are masked by default. Microsoft publishes retention information in the Clarity FAQ linked below. Microsoft may process the data outside the EEA under its own safeguards. You can refuse or withdraw with Reject, or use Microsoft’s privacy controls at https://privacy.microsoft.com/privacystatement.

Adsterra

Adsterra delivers the Native Banner and the fixed Social Bar. Its loader is requested from bicea.org. Creative delivery may request additional ad hosts and use cookies, the page URL, referrer, approximate location and device data. Record retention is controlled by Adsterra under its published policy. The adult category is disabled in this site’s publisher configuration. You can refuse or withdraw with Reject, use the industry opt-out at https://www.youronlinechoices.eu/. The seller line in /ads.txt names publisher 3403020, the account that serves these units.

YouTube

The release teaser is a picture with a play button. Nothing is requested from YouTube until you press it. The player then loads from www.youtube-nocookie.com inside a frame and can request Google video and image delivery hosts, and Google may set its own cookies under its policy. Google’s consent controls apply inside the player. We do not control those cookies. You can ignore the button and no request is made. Google’s policy is at https://policies.google.com/privacy.

Your choices and rights

Press Reject in the banner to turn GA4, Clarity and Adsterra off for 180 days. Press Cookie settings in the footer to reopen the banner and change your mind. If your browser sends Global Privacy Control or Do Not Track, the site treats that as Reject without waiting for a click. You can also block third-party scripts in the browser or clear site data for icytower.app, which deletes it_consent and the Social Bar close flag.

Under the GDPR and similar laws you can ask for access to personal data, correction, deletion, restriction, portability, or object to processing, and you can withdraw consent at any time without affecting processing that already happened. Write to [email protected]. You can also complain to a data protection authority where you live. We keep mail as long as the thread is useful for a correction, then delete it.

International transfers and retention

Google, Microsoft and Adsterra are global providers and may process data outside the EEA or the UK. Their published privacy policies explain their transfer safeguards. We do not keep a copy of your browsing data; the providers keep it for the periods in the table and their own policies. First-party keys expire after 180 days and are not backed up to a server.

Changes and contact

If this page changes in a way that affects what loads or how long it is kept, the new date will appear here. The current date is 12 Nov 2026. Questions and requests go to [email protected].